Portfolio
Clear Design. Clear Results.
Here’s a look at projects, concept builds, and live sites. All designed with one goal: Turn clicks into real opportunities.
Industry
eCommerce - Textiles (Melbourne, VIC)
Scope
Custom Logo Design & eCommerce Setup
Client
Fibre Alchemy
Year
2025
Overview
A new eCommerce brand building its foundations. Fibre Alchemy required a clear visual identity and a stable backend framework to prepare for launch.
PRIZM designed a custom logo reflecting the brand’s material-driven focus and established the core structure for a future online store. The client is currently assembling content, after which final integration and optimisation will be completed.
Highlights
Custom logo design tailored to the brand’s tone and product philosophy.
eCommerce backend setup, including structure for product listings, collections, and checkout flow.
Launch-ready framework designed to support future growth once the client completes their content uploads.
Result
A refined brand identity and a fully prepared eCommerce foundation. Giving Fibre Alchemy a professional visual presence and a scalable platform to build from.
(Visuals: Logo variations. Store layout coming soon.)
Industry
Contemporary Arts (Melbourne, VIC)
Scope
Visual Asset & Performance Optimisation
Client
Rachel Theodorakis
Year
2025
Overview
A personal artist website requiring clarity, visual sharpness, and speed. Rachel’s original site used large, uncompressed image files that were simultaneously displayed at low resolution. This caused slow load times and muddy presentation of her artwork.
PRIZM optimised the site’s visual assets and corrected formatting issues so the work could be viewed as intended.
Highlights
High-resolution image optimisation improved clarity without sacrificing load speed.
Corrected scaling and formatting so artwork renders cleanly across devices.
Refined page load performance, creating a smoother browsing experience.
Subtle layout adjustments to ensure the artwork remains the focal point.
Result
A cleaner, faster artist portfolio that places Rachel’s work front-and-centre — with improved clarity, stronger impact, and a more professional visitor experience.
(Visuals: Cropped shots of the work.)
Industry
Events (Sydney, AU)
Scope
Brand Identity + Website Design
Client
Fellix and Luna
Year
2023
Overview
A luxury events brand built for connection, exclusivity, and atmosphere. The design balances elegance with energy and every detail was crafted to feel premium without pretence.
Highlights
Bold, editorial hero design establishes trust and aspiration instantly.
Emotion-led imagery frames celebration as luxury.
Conversion-ready enquiry flow with minimal friction and clear action steps.
Result
A refined digital identity that elevated perception and simplified engagement — showing how design can turn an event service into a luxury experience.
(Visuals: homepage hero, services grid, enquiry form)
Industry
Fashion & E-commerce (Sydney, AU)
Scope
E-commerce Website + Brand
Client
Moli
Year
2023
Overview
An editorial-inspired online store for a boutique fashion brand. Clean layouts and muted tones bring focus to the products while maintaining a high-end aesthetic.
Highlights
Minimalist interface centred on clarity and brand feel.
Seamless product flow — browse, select, purchase in three steps.
Integrated engagement touchpoints for newsletters and social.
Result
A polished fashion site that demonstrates how design precision and simplicity can elevate smaller labels to feel established from day one.
(Visuals: homepage hero, store grids)
Industry
Men’s Health (Sydney, AU)
Scope
Website Design + Messaging
Client
BOLD
Year
2024
Overview
A modern, confident presentation for a men’s cosmetic tattoo studio. lending medical trust with lifestyle energy.
Highlights
Headline focus: “The most natural looking tattoo you’ll never see.”
Warm photography softens precision with human connection.
Dual CTA structure built for both high-intent and browsing visitors.
Result
An accessible, high-trust first impression that redefines cosmetic tattooing for men through tone, clarity, and design restraint.
(Visuals: hero desktop, mobile service page, CTA form section)
Name: LABR Management Group
Coming Soon…
Scope: Complete digital presence build
Name: Lumee
Coming Soon…
Scope: Website and campaign strategy underway.